16. Test your landing page color combinations
Take a look at your shirt. Consider its color. Is there a reason you chose that color of shirt today? Maybe you were really excited about the day and chose red. Or maybe it's a shade of blue to match your relaxed state of mind.
It's no secret that color has a powerful influence on our emotion and perception. Red can evoke feelings of excitement or passion, while blue promotes tranquility and trust.
Consider the palette of your landing page and test different colors to see which provides the best results. 17. Don't offer too many options
Unless you're serving ice cream, no one wants 31 flavors. In his 2005 TED Talk, Barry Schwartz
explained how people actually become paralyzed when provided too many options. Rather than making a decision, we avoid the decision all together when faced with too many options.
To prevent your potential customer from decision paralysis, provide as few options as possible. 18. Include a clear value proposition
You and your team know the value of your product, but your visitor may not be aware of it yet. Inform your visitor why your product is special. Explain how your product is different than your competition, why it's better, and why they should invest their money in it. 19. Use directional cues
No, we're not telling you to place flashing arrows throughout your landing page. But you should direct your visitors' attention to important elements through page structure, design, and other visual cues. 20. Use video to humanize your brand
Today, every digital platform is promoting the use of video. Your landing page is a good place to test the use of video as well. Using video on your landing page is a simple way to connect with your visitor on a more personal level and show the personality behind your brand.