How To Sell To Investors: 6 Steps That Will Close The Deal

If you’re looking for advice on how to sell to investors, look no further! This guide provides 7 essential steps that will help you close the deal and get the funding you need.

You’ll learn how to craft a winning pitch deck, what due diligence materials to prepare, and how to negotiate terms that are favorable for your company. By following these tips, you’ll be well on your way to securing the investment you need.

How to sell your idea to investors

The key to making your startup idea a reality is getting the right financing. Here are some examples of how to sell to investors.

Angel Investors vs Venture Capitalists: What you should know.

You have a great idea, but you need funding to make it a reality. There are many ways to raise funds, but there is also a lot of competition.

According to a 2019 study, insufficient funds were the second most common reason startups fail. Click To Tweet

you need to be able to present your startup idea in a way that is appealing to potential investors if you want to raise capital. This is true whether you are seeking seed money or looking for secondary VC funds. However, making a pitch to investors can be stressful.

How do you prepare a pitch that is compelling and how can you deliver it?

7 Steps on how to sell to investors and strike a deal

1. Do your research on investors and find the right investor

One of the most important decisions a startup founder has to make is choosing the right investor. The right investor can make or break a business. Your investors will have a stake in your company,susp>,susp>,susp>,susp>,susp>,susp> and play a critical role in steering your startup to success. You should invest as much effort in selecting investors as you do selecting co-founders and employees. In addition, the initial investors that you bring onboard can be critical in attracting additional rounds of investment.

Before you pitch, you must learn as much as possible about potential investors. This means researching their past investments and understanding their industry knowledge and interests. Click To Tweet

By doing your due diligence upfront, you can ensure that the investor you choose is qualified, knowledgeable, and interested in your product. Furthermore, they should also have the financial resources available to invest in your startup.

As the CEO and Founder of Threads, Rousseau Kazi believes that it is important for founders to seek out investors who share their values. By aligning with like-minded individuals, a strong foundation can be built for success.

“We’re not just building a product; we’re building an organization. It was important that I found someone who was aligned to me, who cared for diversity and inclusion, and who would recognize my strengths but also push me on my weak points.”

2. Build your pitch deck

A pitch deck is a presentation that typically has 15-20 slides. It should include information such as company overview, problem, solution, market size, team, competitive advantage, business plan, and marketing plan.

A well-crafted pitch deck is essential for any startup looking to secure funding. Your deck should be free of jargon and long, complex slides, and instead focus on interesting visuals that tell your story and highlight your value proposition. By doing so, you’ll give investors the confidence they need in your business.

A product demonstration can be an excellent way to alleviate investor concerns about your product. By seeing the potential and value of your product first-hand, investors will be more likely to invest in your company,susp>,susp>.

Make sure your pitch is tailored to the investor you’re pitching. Every investor has different investment goals, priorities, and interests. the same pitch deck will not work for all investors. Instead, take the time to learn about each investor before crafting a custom pitch that appeals to their specific interests. By doing so, you’ll be much more likely to secure funding from the right sources.

This is where your investor research can be most helpful. This will allow you to tailor your pitch according to your investor’s interests and needs.

3. Know your numbers and make realistic forecasts

As an entrepreneur, it is critical to have a firm grasp of your numbers before pitching investors. They will not simply give you money for your idea; they will want to see evidence of its potential profitability.

Therefore, you must be able to answer questions such as:

  • How much will it cost to produce your product?
  • What is your revenue model?
  • What are your future projections for revenue?
  • What is the best way to exit?

By having solid answers to these questions, you increase the chances of securing funding from investors.

If you want to attract investors and partners, it is essential to present your data in a clear and concise manner. Click To Tweet

A well-crafted road map will add credibility to your product or idea and make potential investors more likely to invest in your company,susp>,susp>,susp>,susp>.

Make sure your forecasts are supported by market data and competitor analysis. Mention your key assumptions to ensure a complete forecast.

4. Tell a compelling tale

You can’t just rely on your pitch deck to sell your idea; you need to use it to create a compelling and engaging story that will show your passion for your company and keep investors interested. This means using the pitch deck as a tool, not just a presentation.

Jessica Chang, Founder of WeeCare’s childcare platform, said: “When you want to capture an investor’s attention, you only have five minutes. Talk to them directly. Tell them about your story and passion.”

As a startup, it is important, to be honest, and transparent about your strengths and weaknesses. Presenting a realistic view of your essential to gaining the trust of potential investors and customers.

Manuel Silva Martinez, Head of Investments at Santander InnoVentures, said: “I think that kind of intellectual honesty is a great thing. Nobody expects the founder of a company to be a hero and say, ‘We’re going to fix everything.'”

He said that admitting there are problems and not knowing everything is okay.

5. Be clear about your goals

When asking for what you want, be specific. You might be looking for a partnership, investment, or both. Both you and the investor must agree on all details.

Include details like the amount you are looking for, information about previous funds raised, investors who were involved, if any, as well as how long you expect the funds will last.

Investors need to know where their money is going. It is important to specify what the funds will be used for and the milestones that you can reach with the amount. Click To Tweet

This way, investors can gauge whether or not investing in your company,susp>,susp> is a wise decision.

6. Prepare well

Make sure you have a strong pitch and are prepared before approaching potential investors. Even if they are family or friends, practice your pitch several times. This will help you not only to prepare better but also to identify and correct any errors in your presentation.

Be prepared to answer any questions or address any concerns that investors may have after your presentation. It is important to consider the investor’s perspective when presenting your pitch and anticipate any questions they might have. By doing so, you will be able to effectively respond to any inquiries and objections they may have.

Yin Wu, Founder of crypto startup Dirt Protocol, says that you should take the feedback from your initial meetings and use it to improve your pitch. She also recommends making a habit of writing down common questions investors ask and then preparing clear answers for your next pitch.

7. Stay connected with investors

it is important to stay connected with investors, even if you do not receive funding from them. You never know how they or their connections can become a resource in the future. Click To Tweet

“Having a strong network of contacts is essential for any startup looking to raise capital,” said Myles Milston, CEO of Globacap, during an Innovate Finance webinar. “Your current investors may have connections that could be interested in investing in your next round. It’s important to leverage those relationships to give your startup the best chance of success.”

Pitching to investors is a key milestone for any startup. However, it’s important to do it right. Make sure you choose the right investor, prepare a good pitch deck, and pitch with confidence. If an investor rejects your idea, don’t lose hope. Investors like Ycombinator admire persistence – several companies apply multiple times before getting accepted.

As the Founder of a boutique design and software development company, Dima Venglinski knows a thing or two about what it takes to be successful in business. He stresses the importance of having great ideas, being diligent and patient, and never giving up. By following these simple guidelines, you too can build a prosperous business.



How to sell to investors? Getting investments for your startup isn’t easy. Entrepreneurship is a game of patience, perseverance, dedication, and teamwork. But with the right tools, the right people, the right product, the right vision, and a proper plan, you can easily pitch your startup ideas to potential investors and buyers and get funding at the right time.