LC078: Getting Sales Team Buy-In

launchpeer - September 12, 2018 - 0 comments

Today’s question:

Today’s question comes from Tamara. What is your philosophy on how much ownership you want your sales team to have as far as the company and its goals and direction are concerned?

Jake’s answer:

For a long time, I was the only one doing sales here. And as I’ve said, a founder’s job is sales, but being able to give up some of those things on my plate was the best thing for my company. So at some point, you’ll need to bring on a sales team.

The short answer to your question is that the people closest to your customer should have the most buy-in to how your company should be operating. This will generally be sales and customer service. They know the most about what your customer wants, needs, how much they’ll pay for it, etc.

Some of the products we offer and the improvements we’ve made are a direct result of the ideas and feedback that came from our customer service and sales team. They are on the front lines hearing the complaints and the positives and that’s information that I need in order to make what we do better.

It’s because of this that your customer service and sales teams should have the most buy-in, no matter how big your startup gets.

The most successful startups listen to their customers and give them what they truly want. Click To Tweet

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