Share

LC018: Beta Testing your Product


launchpeer - June 20, 2018

Today’s question:

Today’s question comes from Cindy. Is there a place to find impartial testers to Beta test an app? Are there any resources or tools that can help perform those types of tests?

Jake’s answer:

Going into Beta testing can be a scary thing. Sending that email to testers a big and important step for a startup. Once you get past the friends and family testing, it’s important to get feedback from people who would actually use the app and be a potential customer.

There are a couple of tactics you can use to find Beta customers, not just testers. These are people you can use to see how they interact and engage with the app. It’s not just about if the app works or not, it’s about if the app is something your potential customers will be comfortable using and find value in.

1) Setup a website or landing page to collect email addresses

For example, you can use a site such as ProductHunt.com/ship which will help you setup a landing page within a few minutes and will show it to a big audience of people who love looking at new products. Depending upon your industry, those people would be potential customers that you can begin essentially recruiting to be your Beta testers once your product is ready.

When it’s time to go to Beta testing, you send out an email to all of those people and ask for a small number of people who’d be interested in testing. Even if you have a big list of potential testers, you want to screen them well and make sure that they fit within your ideal customer persona and not just willing testers. This will enable you to see data that’s truly relevant to your next iteration.

2) Run ads to your product page

This tactic is not used often, but can be highly effective. Put your landing page live and allow people to sign up and register for your product. Once you have it setup, then start running targeted ads (FacebookGoogle, etc) that will enable you to get relevant testers quickly.

If you go this route, be sure you have a way to see what people are doing within your product (FullStory.com – session recordings) so that you have usable data when your testing period is over. Make it easy for those testers to give you feedback (IntercomDrift) since they don’t know who you are and may not even know they are testing. You can get real-time feedback and you can reach out to your users directly to continue to solicit feedback.

These tools also enable you to be proactive with your outreach with welcome messages, walk-thrus, or demo videos that show them how they can interact with your product before they run into any issues.

3) Other Ideas

  • List it on ProductHunt or BetaList.
  • Post on Facebook, Reddit, etc (don’t be self-promotional).
  • Find influencers who will help get the word out.

Regardless of your tactics, be sure to focus on the quality of the feedback you solicit. Quality, at this stage of your product development, is exponentially more important than quantity. Focus on people who would truly be potential customers.

Regardless of your tactics, be sure to focus on the quality of the feedback you solicit. Quality, at this stage of your product development, is exponentially more important than quantity. Click To Tweet

Ask Your Own Question

Got questions about startups and/or startup culture? We’ve got answers. Head over to LaunchChat.io and record your own question to have it featured on the show.

TechCruch Disrupt Giveaway

We’re giving one Founder a free ticket to TechCrunch Disrupt 2018 in San Fransisco. We’re also going to cover the winner’s flight and hotel. You can enter the giveaway and get all the details at LaunchChat.io.

Stay in Touch

Ask your own question
Follow Jake Twitter
Check out Jake’s articles Medium
Jake’s personal site
Check out Launchpeer
Follow Launchpeer on Twitter