LC051: Is it OK to work on a startup you’re not passionate about?

launchpeer - August 6, 2018

Today’s question:

Today’s question comes from from Kyle. I’m solving a specific problem using my background but the markets where this could be deployed are areas I’m not all that interested in. Is it OK to work on a startup you’re not passionate about?

Jake’s answer:

When we’re looking at whether or not you need to have passion about something it comes down to having some passion for the problem and not necessarily the markets or the solution.

Two Types of Founders

I used to think that you didn’t need to have passion to build a successful startup. What you do need is a viable business model. There are two types of founders: 1) people who are passionate about the problem they are solving and their solution and 2) people who are passionate about business in general, about building a company, and making money.

If you are at least passionate about the problem you are solving then it will help you get through the highs and lows of starting a business.

When I was going through the bad times starting LaunchPeer the one thing that kept me going was knowing that I was passionate about the problem we were trying to solve. It allowed me to ride out the bottom of the roller coaster. And there will always be ups and downs no matter the size of your company.

Passion for the problem you are trying to solve will help you ride out the bottom of the roller coaster. Click To Tweet

You Won’t Always Love Being a Founder

If you see a good viable business solution then it’s ok not to have passion for the problem or product. You can get passionate about other things to help drive you – it doesn’t always have to be an intent focus to build a successful business.

You aren’t always going to enjoy being a startup founder so you have to be able to find different things about your startup journey that you love to help you get through the rough times.

If you find yourself in a place where you can’t find passion in anything you are doing, then it may be time to get out or try something different for a while. If you are planning an exit strategy before you even get started, then it’s probably not a good fit.

Passion is not a requirement for being a startup founder. As you grow your company you’ll have opportunities to evolve and love different aspects of your business.

Ask Your Own Question

Got questions about startups and/or startup culture? We’ve got answers. Head over to and record your own question to have it featured on the show.

Stay in Touch

Ask your own question
Follow Jake Twitter
Check out Jake’s articles Medium
Jake’s personal site
Check out Launchpeer
Follow Launchpeer on Twitter