• Skills

    UI/UX Design, AI, PSD, Strategy, Branding

  • Client


  • Project Type:


Language learning apps are ripe for disruption. That's what the team at Inlingoo thought when they came to Launchpeer with their idea for a platform that connects language learners and teachers in a new type of social network. See, Rosetta Stone was too hyper focused on just training. Some other apps that are popular in the App Store are doing the same. Few are focused on connecting PEOPLE over just education.

Just an idea

When Julia and team came to Launchpeer they had nothing; no brand, no logo, no website, no documentation. Just a few sentences about what their idea was and a very strong feeling that their idea was going to be big. We love that. After the first conversation with Inlingoo we knew the perfect Launchpeers to help build and launch their startup.

First, the brand

Well, before you can get a nice landing page with thousands of subscribers, or hundreds of thousands from elated investors, you need a brand. A great brand. The startup world today is as loud as ever, and although it's easier than ever before to build a startup, that also makes it incredibly difficult to grow and scale one. Here's how we helped create an incredible brand for Inlingoo:
  1. Obtained list of other brands and logos Julia and her team loved (and talked about others she hated)
  2. Our design team mocked up a set of 8 different logos to see which ones she preferred
  3. Narrowed the decision down to 3 logos
  4. On to colors; we went deep into what color pallet would fit her customer best. She wanted a fun but professional look.
  5. Our team narrowed down the color scheme options down to 3, and overlayed the 3 with the 3 final logo options, totaling 9 combinations
  6. Boom, a favorite logo was picked
The logo is everything. It sways your entire brand, and now we had one.  
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Second, workflow it up

Once the brand is locked in, it's time to do some nitty gritty technical work. It's hard to build an app without knowing what it will do right? Our developers assigned to Inlingoo got to work with the Product Managers and begin whiteboarding and storyboarding the entire Inlingoo workflow, down to every detail. What happens when users logout? What happens if they enter an incorrect password? What should they be able to edit in their profile? All of these questions were worked through with our team and Julia over two weeks to get everything on paper. In the end she was left with almost 10 pages of technical documentation so she knew exactly what her app was going to do, how it would do it, and how it would be built. (We'd show you, but we'd have to kill you).

Third, the Prototype

The cou-de-gras, the finale, the culmination of all our work thus far! The Prototype. So what's a Prototype you ask? Well, part of it was everything above, but really everything above was to get us down to this. What's the application going to look like? The Prototype is a graphic illustration of what your app will look like and how it will work. It's like your entire app was built, minus the code. Click here to view the Inlingoo Prototype Now that you've viewed that Prototype it's probably a little easier to understand what a Prototype is right? Cool. So how did we build it?
  1. We first whiteboard out each screen, working closely with Julia and team to ensure we understand what elements need to be where.
  2. Our design team then got to work designing 3 screens so we could get approval of the overall look and feel of the app. You know, things like rounded versus straight edge buttons, font size, etc.
  3. Once those 3 designs were approved, we began working on every other screen of the app to completion.
  4. Then we sent them over to Inlingoo for approval. After a round of revisions we finally had approval.
  5. Done!

So what happened next?

Well, Inlingoo and team aren't in the United States, they're in Europe. In Europe they have a bunch of seed investment programs for startups. The catch? They needed a Prototype. Lucky for them now they had one. They went on to raise over $75K to build their startup's version 1 with the likelihood that they'd get follow-on funding once that version was launched and getting traction.

Want your own Prototype?

A Prototype is key to your startup. It's something that has to be done before you start app development anyway. Besides, how would you build an app with no branding, no technical documentation, no idea what users will be able to do and when, and no UI/UX design? Answer: you wouldn't. That's where Launchpeers come in. Want your own Prototype? Click here and let's talk about how we can help you build a Prototype that turns your idea into a real (maybe funded) startup.