The Ultimate List of Public SaaS Companies
If you’re looking for a comprehensive list of public SaaS companies, look no further! This article provides an extensive list of 75 public SaaS companies, ranging from small businesses to enterprise-level organizations. Whether you’re researching potential investments or just curious about the industry, this is the ultimate resource for anyone interested in public SaaS companies.
SaaS companies are continuously evolving to meet the ever-changing needs of their customers. Some have been acquired or absorbed by others, while many are changing their products to better suit customer demands. The following is a notable list of public SaaS companies that are leading this charge.
Top 7 list of public SaaS companies
This list of top SaaS companies is not a ranking, but rather a collection of some of the most well-known and successful firms in the industry. These companies have made a name for themselves by providing quality software products and services that meet the needs of their customers.
Salesforce, the top SaaS company, is The big daddy of the list. It was founded on customer relationship management \(CRM) and launched the concept. It has expanded its offerings to include platform development, marketing, and machine learning \(ML), as well as social networking. It is a leader in cloud software solutions and generates the majority of its annual recurring revenues from its cloud SaaS tool suite. Salesforce’s market cap was $208.91 billion as of March 2022.
Microsoft has become one of the most innovative companies in business technology by moving its desktop productivity suite office to the cloud. Office 365 is now more popular than the client-packaged version, and it also offers Dynamics CRM, SharePoint collaboration, and SQL Server databases on request. Microsoft invests heavily in customer acquisition, retention, and onboarding to make itself a strong contender to enterprise customers with a wide range of needs.
3. Adobe Creative Cloud
Adobe, a company based in San Jose, California, was once the leading provider of desktop software for creative professionals. However, Adobe has since shifted its focus to making Photoshop and other audio-video editing tools available through an annual cloud-based subscription service. The Creative Suite includes graphic design, video editing, and web development tools.
FreshBooks is cloud-based accounting software that helps sole proprietors and small business owners track time and bill clients for services.
Paychex is a company that specializes in payroll and human resources outsourcing for small to medium-sized businesses. the company was founded in 1971 and has since then managed to maintain a loyal customer base by transitioning into the SaaS business model. Paychex offers a variety of services such as payroll processing, time attendance tracking, training, and benefits administration. the company launched its SaaS services back in 2013 and has since then been constantly expanding its offerings.
6. Google Workspace
Google Workspace (previously known as G Suite), is a collection of individual services Google offers, such as Gmail, Google Calendar, Google Meet, Google Drive, Google Docs, Google Sheets, Google Forms, and Google Slides. it also offers additional features such as custom email and 24/7 support. Although the subscription price is more expensive than the basic services, it includes Google Cloud and a wide range of enterprise solutions.
Xero cloud accounting software can be used by both small businesses and professionals. Its key features are automatic bank and credit card account feeding and invoicing.
Zendesk offers cloud-based customer service and support, plus support tracking, purchase tracking, and billing. Zendesk’s capitalization is $14.68 Billion as of March 2022.
RingCentral is a leading provider of business communication solutions, offering video and messaging options that allow companies to communicate internally. The premium product RingCentral Office provides multiple utilities including messaging and conferencing. As of March 2022, RingCentral’s market cap was $11.57 billion.
GoToConnect is a cloud-based communication platform that helps businesses build relationships and connect with customers. It offers conferencing, customer support, and engagement options to help businesses grow and succeed.
Intuit is Another software company that has successfully made a pivot to the cloud. Intuit converted its flagship finance and tax preparation software Quicken, QuickBooks, and TurboTax to cloud-based versions. These cloud-based versions now account for three-quarters of all company revenue.
Cisco’s SaaS solutions are designed with business security and needs in mind. WebEx is a professional video conference service that helps businesses stay connected, and Spark is a collaboration service that allows teams to work together on projects. These two services are often offered together to help businesses get the most out of their Cisco investment.
ServiceNow specializes in IT services management (ITSM), IT operation management (ITOM), and IT business management. It provides real-time communication, collaboration, and resource sharing in IT, security, customer service, and HR.
GoToMeeting, A popular online meeting platform from Citrix Systems, offers secure connections across any device.
GitHub is A popular online tool used by software developers for tracking and version control repositories. It is especially popular with open-source projects. GitHub allows you to manage your entire project, including version control and splits/forks management.
Workday is A SaaS company that provides financial management and HR management services to enterprise customers. the company focuses on complex, global industries.
HubSpot is a cloud-based inbound marketing software company that helps businesses with tools for social media marketing and content management.
Twilio is a cloud communication platform that enables customers to build a variety of telephony applications using standard web languages. With Twilio, developers can embed voice, video, and messaging functionality into their apps, supporting a range of communications scenarios including voice, VoIP, traditional telcos, SMS, and IP.
19. Coupa Software
Coupa’s cloud platform provides robust SaaS models for tracking business expenses. It offers a complete suite of financial applications to manage spending, procurement, invoicing, and expenses.
Atlassian is an enterprise-level software company that creates innovative products for software developers and project managers. Jira, Its flagship product, is used for project management and issue tracking.
Slack, one of the most widely used enterprise collaboration platforms, has seen significant growth since Salesforce acquired it. This SaaS company is based in San Francisco and offers messaging, archiving, search for modern teams, and other services. Slack has become a go-to platform for many businesses due to its user-friendly interface and features that help teams communicate effectively.
Zuora is A SaaS company that provides customers with a subscription-based model to automate billing and commerce, financial operations tracking, invoicing, products, and catalogs.
AdRoll has been rebranded as NextRoll and is now A SaaS company that offers a platform for creating customized ad campaigns based on website data. This makes it easier for companies of all sizes to create effective advertising strategies and improve their overall marketing efforts.
24. Vista Equity Partners
Vista Equity Partners, which purchased Xactly, is a SaaS firm that offers a suite of products around sales and finance management. These products are designed to design, build and manage sales compensation management programs and audit them. It measures employee engagement and sales performance.
DocuSign is a cloud-based software company that helps businesses automate their data workflows and collect information electronically. Founded in San Francisco, DocuSign started as a platform to allow electronic signatures on legal documents. Today, the company assists small and medium-sized businesses with signing onto various devices, in addition to its original e-signature capabilities.
Adobe’s Marketo subsidiary develops marketing automation software that covers inbound marketing, social media marketing, CRM, and other related services.
Bill.com’s tools automate the payment and invoicing of business bills, as well as cash flow management. These solutions can be integrated with accounting and banking systems such as QuickBooks, Xero, and NetSuite.
Shopify is a cloud-based commerce platform that allows businesses to sell online and in retail stores. It helps with inventory management and website operations. Additionally, it enables enterprises to manage customer experience features.
MuleSoft, a San Francisco-based software company, was acquired by Salesforce in recent years. MuleSoft’s platform allows for application building and its directory functions as a social network that allows customers to share updates and information about APIs. The software integrates with on-premises and cloud-based applications, data, and devices.
30. Clearlake Capital
Clearlake Capital is a leading SaaS company that provides cloud-based software solutions for talent management. These solutions include recruitment, succession management, career guidance, and training. Clearlake Capital’s acquisitions of Cornerstone have made it a leading provider of These solutions.
Eventbrite is a SaaS platform that offers customers a mobile event management platform. This platform allows customers to organize, promote, and sell tickets to events. Customers love this platform because it allows them to promote events via social media.
32. Amazon Web Services (AWS)
Amazon’s SaaS offerings include a platform to build your own SaaS app, as well as reselling a variety of SaaS platform solutions from 3rd-party vendors.
33. New Relic
New Relic is a digital intelligence company that provides visibility and analytics into web and mobile app performance, as well as real-time monitoring.
operational intelligence software company Splunk monitors, reports, and analyzes real-time machine data. This includes logs, big data sources, and other data sources. Cisco is also rumored to be interested in Splunk for its operational intelligence needs.
Domo is a cloud-based platform that provides business intelligence (BI) capabilities to CEOs and other business leaders without the need for them to have BI skills. Domo enables users to access and analyze business data to make better-informed decisions and improve organizational performance.
Box started as a cloud storage company but has since expanded to offer file collaboration and editing services for files stored on servers.
Tableau is a powerful data visualization and analysis tool that helps businesses gain insights from their data. Tableau Online, the company’s SaaS offering, is the most popular version of the product and provides users with interactive data visualizations and analytics capabilities.
Druva’s cloud-based backup, recovery, and archival services are designed to protect data for popular cloud applications like Office 365, Google Suite, Box, and Salesforce. The platform also provides full visibility into data usage, access, and compliance monitoring.
39. Act-On Software
Act-On Software is a leading provider of adaptive marketing automation for small and medium-sized companies. It offers email marketing, landing pages, and social media prospecting solutions that help businesses grow their customer base and increase sales.
Blackboard Learn, now owned and operated by Anthology, is a SaaS provider that offers a virtual learning environment as well as a course management system for online education. It provides online components to classes that are normally only available in the classroom, such as lectures, notes, and assignments.
GoodData is a business analytics platform that helps enterprises create smart business apps using existing data to automate and recommend business decisions.
SurveyMonkey is now represented by Momentive. This cloud-based online survey platform allows companies to collect survey-related information quickly and easily.
Vista Equity Partners has also acquired Cvent. This cloud-based event planning and management platform allows planners to manage all aspects of their events, including online registration, venue selection, event management, email marketing, web surveys, and email marketing.
Blackbaud provides software and services that help nonprofit organizations operate more efficiently and engage in activities such as fundraising, building relationships, advocacy, marketing, and web management.
Aurea is a sales acceleration platform that uses a predictive and prescriptive self-learning engine. It helps you close a sale from the first engagement by predicting and recommending optimal sales activities, improving performance and motivation, and increasing high-quality live conversations.
ServiceMax, which was acquired by GE, is a cloud and mobile software solution that provides workforce optimization, advanced scheduling, dispatch, parts logistics, and depot repair as well as entitlement to installed base entitlement. It serves field service technicians via the cloud and mobile software.
Vista Equity Partners has also acquired Apptio, a provider of business management software that helps CIOs manage their IT business more effectively. The suite of apps uses analytics to provide insights and cost information about technology quality and value, allowing for faster, data-driven decision-making.
Thoma Bravo, a leading private equity firm, has acquired Veracode. Veracode provides cloud-based security verification services and application intelligence for internally developed and/or bought software applications as well as third-party components. It performs testing and uses machine learning to eliminate vulnerabilities. This acquisition will help Thoma Bravo continue its mission of investing in leading software companies that provide critical solutions to customers worldwide.
Anaplan is a cloud-based planning and performance management platform that helps organizations of all sizes with business planning and SaaS metrics. It uses a variety of databases to generate models that are based on business rules, which can be modified for instant adjustments. Thoma Bravo, a leading private equity investment firm, has plans to acquire Anaplan.
Rapid7’s IT security products collect data from your users, assets, and services. It is available on-premises, via mobile, and via the cloud. This allows for instantaneous security decisions. Rapid7’s market capitalization was $6.39 billion as of March 2022.
51. Practical Ignition
Practical Ignition has a variety of features and benefits that can be used to manage client accounts. It automates recurring bills payments at a specified date and through a certain payment channel. it also handles proposal management, including the creation and submission of proposals. This platform offers multiple tools to improve client engagement, customer management, and a dashboard for businesses that are particularly useful for forecasting.
CodeSignal is a subsidiary of BrainFlights that specializes in skills-based assessments. It helps clients by recruiting the best technical talent and then administering a custom-made test according to the client’s requirements. CodeSignal also provides certifications, which are standardized tests that clients can specify.
Bitnami, which was acquired by VMware, offers a wide range of services that make it easier to deploy software on a chosen platform, whether it is native or on-premise, or cloud deployment. It offers a wide range of applications that can run on any platform and a wide selection of packaged applications.
KnowBe4 is the world’s leading provider of security awareness training and compliance solutions. We help organizations around the globe manage risk and protect their people, data, and brand from the latest cyber threats. Our comprehensive platform includes everything you need to train your employees on cybersecurity best practices, assess your organization’s risk, and ensure compliance with industry regulations.
Apple acquired Fleetsmith in order to automate device management for all Apple devices. This includes the iPhone, iPad, and MacBook. In addition, it automates device security in order to increase overall security. The intuitive dashboard provided by FleetSmith gives you a quick overview of all devices in your fleet, as well as their health status.
Eloomi is a software platform that helps organizations improve their workforce performance and upgrade their staff skills. The platform helps employees to improve their skills in areas like strategy and compliance. Eloomi is available to all and can help your organization improve its performance and upgrade its staff skills.
Another software company that has made the switch to SaaS is Oracle. They have moved all their on-premises business, including ERP, CRM, and SCM, to the cloud. This includes payroll and HR. In 2016 they acquired NetSuite which sells CRM to SMB customers that are not typically served by Salesforce and Oracle. As of March 2022, Oracle’s market capitalization was $218.25 billion.
58. Veeva Systems
Veeva Systems provides cloud-based apps to assist industries such as life sciences with data management, customer relations, and content management. These apps are accessible from any location, making it easy for users to stay connected and productive.
Intuit has acquired Mailchimp in 2021, a cloud-based email marketing platform that is widely used and well-known. It offers end-to-end solutions for creating and managing mailing lists, automating campaign creation, integrating contacts from existing CRM tools to create new mailing lists, and integrating with Google Analytics to provide various analytical services.
Intercom is a simple communication platform that allows organizations to interact with existing and potential customers. It offers multiple messaging apps that can be used to support clients and sales campaigns. Intercom’s cloud-based solutions aim to make communication simple.
HubSpot has acquired PieSync, a cloud-based platform that automates data entry and data transfer. This allows for quicker data sync, actualization, and exchange between apps. For example, it syncs leads and contacts across all apps within an organization.
Thoma Bravo has acquired Proofpoint to provide a wide range of cybersecurity solutions that protect organizations against cyberattacks. These solutions include coverage for campaigns as well as data, and new offerings such as prevention of outbound loss, inbound security, mobile device security, electronic discovery, encryption, and email archiving.
Travelperk offers a variety of services to help manage travel, including expense management. It automates spending limits and ensures compliance with organizational policies, making it a one-stop shop for business and leisure travel.
Mobiniti was acquired by PennSpring Capital in 2012 and offers a variety of user-friendly, custom solutions for marketing agencies and resellers. Mobiniti’s email marketing solutions are tailored for different industry segments and can be easily integrated into existing CRM tools and applications to promote customer engagement.
Meistertask is an online task management platform that is accessible via mobile devices such as iPhones and iPads. It has Kanban-style project boards which can be used to manage tasks effectively.
66. Pipeliner CRM
This service provides CRM solutions to improve sales. It offers a variety of apps in its marketplace to automate sales, including contact and account management, email integration, and offline apps. This can help reach stretch targets by automating the sales process.
One of the world’s most respected payroll management companies has moved to the cloud to provide human capital management support. This includes payroll, HR, and employee benefits.
Spendesk is a SaaS platform that helps manage employee expenses and reimbursements. This includes approvals, limit automation for cards, automated accounting, and invoice management. Spendesk also allows you to create interactive reports about expenses and reimbursement.
Teem, now owned by SpaceIQ and iOFFICE, is a platform that allows users to book rooms or venues and schedule conferences. It provides real-time availability of rooms to help users schedule meetings. Teem also manages visitors for conference attendees.
VeriFone’s Avangate is an e-commerce platform that specializes in software sales. It provides software registration services and acts as a reseller. It supports multilingual ordering and multiple payment options for buyers. Avangate also handles subscription billing for channel sales and direct sales.
Databricks provides a platform that allows data science teams to develop data-based products quickly and efficiently. The analytical workflows make it easy to create value-based products that can be delivered in a shorter time frame. This makes it an ideal solution for businesses that need to get results fast.
Trackmaven is a cloud-based marketing analytics solution that helps organizations design well-informed and data-based marketing campaigns. It uses the power of big data collected from multiple channels to develop powerful marketing insights. With Trackmaven, organizations can make informed decisions about their marketing strategies, budgeting, and execution.
Okta provides identity and access management solutions that help organizations manage user authentication in modern applications. It also helps developers identify controls to make an application more secure. These controls can be built into web-based apps as well as devices. As of March 2022, Okta has a market capitalization of $22.64 billion.
2Checkout, an online payment processing platform acquired by VeriFone, helps organizations receive global payments much as they do local transactions, enabling businesses to expand and operate globally. it also provides global tax management and compliance services, including professional management of VAT, sales tax, and remittances that are applicable globally. 2Checkout features subscription billing to manage customer subscriptions, along with sending timely reminders for renewal.
Personio’s HR solutions make it easy to manage every aspect of your workforce, from recruiting and hiring to development and pay. Its four key offerings are designed to streamline each stage of the employee lifecycle, making it simpler and more efficient for businesses of all sizes.
SaaS has been the largest and fastest-growing market segment since 2019, with Gartner reporting a 2020 growth forecast of $104.7 billion for the industry. Businesses now spend 50% more on these cloud technologies than they did just two years ago, and they’re growing more reliant on them, too.
The software-as-a-service industry is one of the most sought-after business opportunities, as shown by this list of public SaaS companies. People looking for their next service role or even their next business venture can develop valuable skills and knowledge in this fast-moving industry.