What Your Logo Says About You: The 5 Most Important Elements

Your logo is one of the first things people see when they encounter your brand, and what your logo says about you is important in business. When choosing a logo for a startup, make sure that it communicates the right message about who you are and what you do.

Your logo is the first thing people notice about your brand. It represents you and your company.

What your logo says about you impacts the perception of your brand.

your company logo is an important part of your company’s identity. It should represent your company’s values and character. A well-designed logo can help you build a strong brand that customers will remember and trust.

These associations are important to remember for your logo.

Your company logo speaks volumes About your brand. It tells people Who you are, what your business does, and why. Here are the keywords your company logo should convey: type, color, and form.

What your logo says about you and your brand

Your logo should be distinctive and represent your brand.

Your logo should be visible everywhere you go: on your website, in your stores, on apparel, and other miscellaneous swag. You want a logo that you would be proud of wherever you go. Your logo should also be in line with current trends.

There are five types of logo styles:

1. Wordmark

Wordmark logos, also known as logotypes, are freestanding acronyms or company names that are incorporated into a stylized logo. Wordmark logos can be found on Google, CNN, and eBay.

Wordmarks are an excellent way to make your brand more recognizable. A wordmark that is unique to your company can help you stand out from the competition and attract new customers.

2. Letterform

Letterform logos are made up of a single letter that represents a brand. For example, the arching M represents McDonald’s while the Honda logo is just the letter H.

Using a letterform logo can simplify a brand name. Make sure your letterform is always legible.

3. Pictorial

Pictorial logos are a great way to represent a company’s brand. For example, Starbucks uses a green Mermaid and Twitter uses a light-blue bird. This is an effective way to help customers remember your brand.

Pictorial logos are a great way to communicate a message without using many words. They can be literal, such as Apple’s logo for the apple, or they can represent a brand’s attitude or industry.

4. Emblem

An emblem logo is a logo in which the company’s name and pictorial element are directly associated. For example, Harley-Davidson uses an emblem symbol logo.

Emblem logos can look great when embroidered on clothing. However, they may not be as clear when scaled down to a smaller size. This is because your company name will be difficult to read on a smaller scale.

5. Abstract

Abstract logos are highly conceptual symbols that can be used as abstract art pieces. Both Chase and Pepsi use abstract logos.

Nike’s swoosh logo is one of the most well-known abstract logos. It is simple, yet memorable and easily recognizable. However, if it is not carefully designed, it can be confusing and unrelated to the company’s brand.

What is the best logo For Your Company?

It all depends on your company’s name and what you sell. Every company has something unique to offer, so your logo should be a reflection of who you are as a business. Keep in mind that first impressions count, so make sure your logo is memorable and eye-catching!

A wordmark logo can be a great way to keep your brand simple and memorable. But it’s important to choose the right font for your logo as it can communicate a lot about your company’s personality. Pick a font that reflects who you are, rather than one that contradicts it.

Your customers want a logo that is simple and conveys your brand’s message or services. They don’t want a logo that is confusing or abstract.

What your logo color says About your brand

Your brand logo should be designed with colors that will make it stand out. According to a survey of 85 percent of shoppers, color is the main factor they consider when purchasing a product.

Your company colors are an important part of your brand identity. They should be used thoughtfully in all aspects of your business, from website design to product packaging. Carefully consider how you want your colors to represent your company before making any decisions.

Let’s talk about color. Here are three things to keep in mind when creating the perfect company logo.

1. Color theory

The perception of a brand is influenced by color theory. Let’s now look at the most popular logo colors along with the connotations they have.

  • Red: Powerful, Passionate, Strong
  • Orange: Fun, Rejuvenating, Bold
  • Yellow: Happiness, Positivity, Friendliness
  • Green: Growth, Balance, Wealth, Nature
  • Blue: Trust, Honesty, Dependability, Calm
  • Purple: Creativity, Royalty, Quality
  • Black: Elegance, Security, Sophisticated
  • White: Purity, Innocence, Cleanliness

2. Shades and tints

Remember that every color is not just one color. the basic colors you see are hues, which are the purest form of a particular color. A tint is a mixture of a hue and white while a shade is a mixture of a hue and black.

Shades and tints are important in logo colors because they can change the overall look and feel of the design. By modifying the color, you can create a completely different mood or message.

A more sophisticated company might choose to use a subtler, more appropriate tint of red in its logo design, rather than a bright, bold red.

Consider the color you want for your logo. As you experiment with different shades of color, you’ll notice how your logo looks in different ways.

Tide is a laundry detergent company known for its bold color scheme of a bright orange bullseye with a slanted blue font in white.

There are many brands In the laundry detergent industry competing for consumers’ attention. If you were walking down a Target shopping aisle, you’d notice the Tide logo immediately. Tide excels at using bright, bold colors that draw their attention away from the rest.

Depending on the emotion that you want to evoke, you will need to adjust your colors accordingly to create the right shades and tints that represent your brand.

3. Color schemes

The color scheme of your logo and brand can have a big impact on the overall emotion conveyed by your business. It is important to carefully consider what colors you want to use to create the desired effect.

Your brand’s color scheme is important in creating a cohesive look for your business. Use colors that are representative of your brand in your logo design to create a professional and consistent appearance.

You can make your logo in one or more colors. Let’s look at the five most popular color schemes for businesses.

Monochromatic. A monochromatic color scheme is made up of one color but can include many shades and tints. The logo for Bluleadz is a great example of a monochromatic color scheme in action. Our primary colors are different shades of blue, which are blended into our logo to create an ombre effect.

Analogous. Analogous color schemes are those that use colors that are adjacent to each other on the color wheel. This type of scheme is pleasing to the eye because it uses similar colors. BP’s logo is a great example of analogous colors in action.

Triadic. A triadic color scheme is exactly what its name suggests: a triangle. It is made up of every fourth color on the color wheel. This color scheme is sometimes called primary and secondary color schemes because both are triadic (ex. red, yellow, and blue or purple, orange, and green). Burger King’s logo uses this color scheme.

Complementary. Complementary colors are those that sit opposite one another on the color wheel. This includes red and green, blue and orange, as well as purple and yellow. It can also include colors such as reddish-purple or yellow-green. This color scheme is used by The Los Angeles Lakers.

Split Complementary. A split complementary color scheme is a combination of one color and two colors that are on either side. This type of color scheme is very popular because it is eye-catching. For example, Taco Bell’s logo uses a split complementary color scheme.

Depending on the brand you choose, you will need to decide how many colors you want in your logo.

According to research, 95% of the most popular businesses use only one or two colors for their logo. Starbucks and Coca-Cola, both very successful brands, only use one color to represent their brand. And, it works for them.

Remember to consider the colors, shades, and tints that you will use, as well as the color scheme that will be used to represent your brand.

When choosing logo colors, it is important to consider what you are trying to sell, who your brand is, and what you want your audience to think. By aligning your brand’s mood and target audience with your logo colors, you can create a more effective overall marketing strategy.

What your logo shape says about your brand

The shape of your logo can say a lot About your brand. Different shapes can evoke different emotions, so it’s important to choose one that represents the feeling you want your customers to have.

People have come to associate certain logo shapes with the emotions they evoke. For example, a round logo may be seen as friendly and approachable, while a more angular shape might be perceived as modern and cutting-edge. By carefully choosing the right shape for their brand, businesses can create an instant emotional connection with consumers.

  • Circles, Ovals, and Ellipses: Friendship, Community, Wholeness (Olympic Rings)
  • Squares and Rectangles: Stability, Balance, Reliability (Microsoft)
  • Triangles: Intellect, Power, Energy (Google Drive)
  • Curves: Happiness, Rhythm, Feminine (Amazon)
  • Symmetry: Organization, Tradition, Hierarchy (Shell)
  • Organic: Pleasures, Comforts, Nature (Whole Foods)
  • Vertical Lines: Masculinity, Strength, Power (Cisco Systems)
  • Horizontal Lines: Tranquility, Calm (IBM)

What identity do you want your brand to have? What emotion would you like your logo to evoke? You should consider the shape that your logo should take, just like color and style.


Some of the best logo designs are the simplest. Don’t sweat the small stuff and keep your focus on the big picture: what your logo says about you. Click To Tweet

Your logo is a representation of your company and all the values and passion that come with it. In the end, you want to create something memorable for your customers.